Texas Southern University is experiencing an upswing in new applications – to the tune of six percent (6%) compared to this same time last year. University officials say this increase can be directly attributed to more aggressive recruiting.
The university’s president, Dr. John M. Rudley, has taken a personal interest in recruiting and is spearheading a presidential bus tour. The tour has traveled across the state and awarded close to $100,000 in scholarships on the spot.
Last week, Rudley ended a tour to community colleges in the city, again awarding dollars to students who meet the criteria for immediate transition into the university. This week, the tour travels to high schools in the immediate Houston area. The goal is to increase enrollment by a significant number by fall 2014.
In addition to the Presidential Bus Tour, TSU will be promoting some of its outstanding alumni via billboards, printed pieces and public service announcements. It will be touting its unique degree programs – something the university feels will greatly enhance its numbers.
Programs that are unique to Texas Southern University include: Maritime Transportation, Aviation Science Management, Urban Planning and Environmental Policy, Entertainment and Recording Industry, Sport Management and Emergency Management. The university will also push its online degree programs such as eMBA, eMPA and the Curriculum and Instruction Bilingual Degree in its College of Education. It also has in its arsenal, the new Confucius Institute where students can learn Mandarin.