Today there will be a demonstration in Houston at the Houston Galleria Mall outside of Nordstrom (5192 Hidalgo Street, Houston, TX 77056). The demonstration will be held on Hidalgo Street between McCue Rd. and Sage Rd. from 12:00P.M. to 3:00P.M
Sunday 29th June there will be a demonstration in Chicago from 4:00P.M to 7:00P.M at 806 N Michigan Ave.
Saturday 12th July 2014 there will be a demonstration in Vancouver from 1:00 P.M. to 4:00P.M. at Georgia and Granville.
The peaceful demonstrations are a chance for Sufis to express their grievance and offense at Cavalli’s misuse of their sacred Sufi emblem.
According to the students, the emblem contains deep spiritual significance and iconography which is being tarnished by Cavalli’s vindictive Just Cavalli campaign. They want removal of all Just Cavalli products that uses their emblem, which is a registered trademark. Roberto Cavalli simply rotated the emblem and declared it to be a ‘snake bite,’ a connotational indication of the original sin and the deadly sin. The Just Cavalli campaign video was deemed as being so inappropriate that it was removed in the UK.
After attempting to contact Cavalli and repeatedly being ignored, students have taken matters into their own hands and launched an impressive #TakeOffJustLogo campaign using, Twitter, YouTube, Facebook, Change.org and recently vine to express their discontent. They have caught the attention of various bloggers and newspapers, and have been approached by numerous journalists.
They are not calling for censorship, nor are they trying to curb freedom of speech. Rather they are attempting to protect the sanctity of their faith from being tarnished. Above all else, the #TakeOffJustLogo campaign is about claiming what is rightfully theirs. Roberto Cavalli is also guilty of offending faith groups in the past. In 2004 he managed to outrage thousands of Hindus by using images of their holy deities on various merchandise including bikinis.
There have already been successful demonstrations including London outside the Victoria and Albert Museum at 4:00p.m on the 29th May where Cavalli was scheduled to attend – we were informed the day before that he has cancelled the talk he was meant to be giving at the V&A. He has not issued a statement as to why.
Please find attached video footage from the protests.
The Times and Guardian papers both covered the story in London.
Other successful demonstrations have also been held in Dallas on May 23rd in front of the North Park Mall, in Los Angeles on May 31st outside the Roberto Cavalli store on 362 North Rodeo Drive, Beverly Hills, California from 11:00 A.M. to 3:00 P.M., in New York on the May 31st on 63rd Street and Madison Avenue at 12.00 P.M., in Washington D.C. on June 7th in front of Neiman Marcus, 5300 Wisconsin Ave from 1:00P.M. to 4:00P.M, and another in Dusseldorf on June 7th outside the Roberto Cavalli store Koenigsalle 2, Schadowplatz from 3:00 P.M. to 6:00P.M.
Demonstrations in Milan and San Francisco are to follow.
Europe: Ghonche Alavi Tel: +447931990900 Email firstname.lastname@example.org
USA: Nasim Bahadorani Tel: 001(818)4267918