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Nielsen to Report Significant Asian American Consumer Trends During Local Asian Chamber of Commerce Luncheon

The Asian Chamber of Commerce – Houston Chapter will host a luncheon on Wednesday, March 5, where Nielsen will report the latest findings on the Asian American consumer. As the fastest-growing U.S. multicultural segment with momentous purchasing power, Asian Americans are a strong economic force that can represent significant growth opportunities for local and national businesses. The community is invited to attend the luncheon taking place from 11:15 a.m. to 1:15 p.m., at the HESS Club, 5430 Westheimer St., Houston, TX 77056.

The Asian American economic impact is projected to reach $1 trillion by 2017. Building on their heritage, academic achievement, adaptability and rising spending clout, Nielsen will reveal that Asian American purchasing behaviors and viewing patterns are different and unique from the total population and that by paying close attention to this demographic data, organizations can create actionable opportunities to better connect with this important segment.

“Asian Americans represent about six percent of the U.S. population, but spend 19 percent more than overall households,” said Asian Chamber of Commerce President Linda Toyota. “Nielsen will present fascinating insights into what that means for the business community and marketers seeking Asian Americans buying loyalties.”

Wednesday’s presentation will be delivered by Betty Lo, vice president public affairs for Nielsen. Lo is responsible for working with community leaders, media, entertainment and consumer businesses, to promote Nielsen’s: education, philanthropic, and public affairs initiatives within the community.

For information and registration, go to asianchamber-hou.org.

About the Asian Chamber of Commerce

The Asian Chamber was founded on June 20, 1990 as a Texas 501 (c)(6) non-profit corporation, and has become known for its ability to broaden business connections and opportunities, promote economic development for the Houston Asian American business community, enhance leadership and business skills of its members, and serve as a resource to the community. Visit asianchamber-hou.org to learn more.

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