Houston, TX. (January 2012)—Spanish Broadcasting System Inc., (SBS) (Nasdaq: SBSA) plans to hold its Upfront presentation for advertisers in Houston Texas at 7:00 pm on Thursday, February 2nd, 2012 at the MegaTV Channel 55 Broadcast Center.
Since SBS launched Mega TV five years ago, the network has expanded its distribution to 3.67 million households via affiliates in 7 cities across the U.S. and Puerto Rico, as well as cable and satellite distribution throughout the U.S. and Puerto Rico. SBS leverages its diversified media resources to provide infrastructural support to MegaTV and develops original content for the network at production facilities located in Miami, Florida, Houston, Texas and San Juan, Puerto Rico, with additional bureaus in New York and Los Angeles.
“Mega TV has always been at the forefront in providing original Hispanic programming to an audience that expects high quality and engaging content. We are proud to expand our commitment to our viewers by bringing MegaTV to Houston on KTBU Channel 55,” commented Albert Rodriguez, Chief Revenue Officer of SBS’s Consolidated Operations, Executive Vice President and General Manager of MegaTV.
KTBU-MegaTV Channel 55 is a full-power television facility reaching approximately 1.8 million households in Houston, the nation’s fourth-largest Hispanic television market, through its over-the-air, cable and satellite distribution platforms.
More details on Mega’s upfront event will be made available in the coming weeks.
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About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres.
SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture.
The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.
Media & Press Contact:
Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and Communications