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Marketing in a Winter Wonderland!

Kids’ Day at Frost Bank fuels holiday entrepreneurship  for CASE after-school students from 7 school districts

After-school students put marketing, investment and entrepreneurship skills to work as they sell handmade products and homespun services.  Kids’ Day at Frost Bank marketplace will be held Friday, Dec. 6, from 10-11 a.m. at Harris County Department of Education-North Post Oak, 6005 Westview, Houston, Texas, 77055.

Approximately 150 students participate in grades 3-8 enrolled in Cooperative for After-School Enrichment programs at 13 sites in Sheldon, Aldine, Alief, Pasadena, Galena Park, Houston, a charter school and five area United Way sites located in community centers.

“Student stores” include homemade products from students such as macramé bracelets and earrings, decorated potted plants, pipe cleaner rings, duct-tape purses and bracelets, tie-dyed shoelaces, jewelry boxes, pet rocks, crazy sunglasses, painted ceramic figurines and holiday ornaments.  Frost Bank employees issue lines of credit and open bank accounts complete with checks. Commercials and jingles are used by students to attract buyers to booths.

“After studying the basic concepts of entrepreneurship, marketing and money management, our CASE after-school students are engaged in this culminating event which is energy-charged and action-packed,” said Lisa Thompson-Caruthers, CASE director.  “The skills they learn are practical, life lessons which are also aligned with the Texas Essential Knowledge and Skills.”

Participating students experience the challenges and opportunities associated with entrepreneurship, marketing and money management. Students will open “stores” in the Kids’ Day Market and use their knowledge of buying, selling, spending and saving to operate their businesses.

 “We are proud to be involved with this Kids’ Day sponsorship and to work with students to help them gain practical experience with money management and banking,” said Joyce Tyler-Williams, Frost Bank senior vice president of community development.  “These young banking customers are extremely creative with their holiday marketplace products, and we can’t wait to see this year’s creations.”

Kids’ Days are fun and educational projects that connect after-school students with real world issues.  Students participating in Kids’ Day projects meet in their after-school programs for several weeks to work through prepared project-based learning curricula related to math, science, technology and the arts.  Students from participating schools come together for a culminating event that gives them the opportunity to interact with each other, learn from professionals in related fields, and celebrate what they learned in their Kids’ Day classes.  Past Kids’ Days have taken place at local parks, businesses, universities, corporate headquarters and on Capitol Hill in Washington, D.C.  Each year CASE provides teacher trainings and toolkits for the Kids’ Day series.


About CASE: The Cooperative for After-School Enrichment, or CASE, is a division of Harris County Department of Education and supports over 55 after-school programs which serve more than 5,000 children in 10 area school districts and 4 charter schools throughout Houston and Harris County. The CASE mission is to strengthen, support and sustain after school for all children. Go to or more information.


About HCDE:  Harris County Department of Education provides education services to the general public and 25 school districts throughout Harris County and beyond. Services include adult education, programs to promote safe schools, after-school programs, therapy services, professional development for educators, special schools, alternative certification for principals and teachers, Early Childhood Intervention and Head Start programs. We offer purchasing procurement, grant development, program research and evaluation, records management, and school finance support. Since 1889, our services continue to evolve to meet the needs of our education public. Visit us at


Media Contact:

Carol Vaughn

Communications/Media Relations Manager

Communications and Public Information

713-696-0756, office


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