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Local Houston Youth Named Finalist in McDonald’s Happy Meal Chefs Contest and Winner of Trip to the London 2012 Olympic Games

McDonald’s Owner-Operators Association of Greater Houston and Ronald McDonald to Surprise Finalist with the News at McDonald’s Restaurant

WHAT:
A Houston student will be surprised by the McDonald’s Owner Operators of Greater Houston and Ronald McDonald and family, friends and local community to learn he/she was selected as a finalist in McDonald’s Happy Meal Chefs contest. The finalist was invited to a “Reading Program with Ronald McDonald” not realizing that the very story to be read will be more than a story; it will be to announce the opportunity for a once in a lifetime special event.

The eight year-old of Houston is the winner of a trip to the 2012 London Olympic Games where he/she will join kids from around the world as part McDonald’s Global Champions of Play program to celebrate balanced eating and fun play.

Open to parents and guardians with kids ages eight to 11, the contest sought out inspiring stories from families who enjoy cooking with wholesome ingredients at family mealtime. The young chef and his/her mother entered the contest by answering a brief questionnaire and submitting a short video online that creatively showcased their family mealtime.

At the Olympics, the Houston finalist will meet Olympic athletes; attend Olympic sporting events; participate in cooking activities that promote balanced eating and have the exclusive privilege of playing with athletes at the Olympic venues.

The Happy Meal Chefs contest was launched as part of McDonald’s new Happy Meal campaign which aims to help make nutrition fun for kids. The new Happy Meal campaign is McDonald’s latest initiative to support its “Commitments to Offer Improved Nutrition Choices,” announced July 2011.

For more information about the Happy Meal Chefs contest, please visit https://happymealchefs.mcdonalds.com/

DATE/TIME:
9:45am; Monday, June 11, 2012

LOCATION:
McDonald’s Restaurant, 3025 Ella Blvd (just off of 610), Houston, TX 77016

PHOTO OPPS:
§ Capture the live, surprise moment when McDonald’s Owner Operator John Tillman, Jr. and Ronald McDonald announce to HMC finalist* that he/she will be going to the London 2012 Olympic Games.
§ McDonald’s Owner Operators Association of Greater Houston and community members will be congratulating Houston’s local finalist.
§ Children have been invited for a “Reading Program with Ronald McDonald”. The youth does not know that their team is a Happy Meal Finalist. Capture children listening to Ronald McDonald read a colorful book created specifically to tell a story and to make the announcement to the youth who will be reading with Ronald McDonald.

MEDIA CONTACT:
Marina Coryat,
713-585-6591 cell
mcoryat@moroch.com

*To ensure the surprise isn’t revealed in advance, the name will be announced in conjunction with the surprise event.

The following trademarks used herein are owned by McDonald’s Corporation and its affiliates: Happy Meal and McDonald’s. © 2012 McDonald’s

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