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Houston’s Hub of Groundbreaking Fashion Celebrates 10 Years of Business by Giving Back to its Community

HOUSTON (Nov. 12, 2012) – Melodrama Boutique will hold its 10th anniversary celebration on Saturday, Dec. 15, with a “Re-Grand Opening” party and fundraiser. The fundraiser for an organization known as “Live Beautiful Now” seeks sponsorships and donations that will go toward the war on mental illness; specifically bipolar disorder. The Re-Grand Opening is the vision of Melodrama Boutique owner Jackie Adams. Guests will have an opportunity to behold a remodeled store which will include new lights, furnishings, colors, and an ultramodern couture line.

Adams created Melodrama Boutique to bring fashions she felt were missing from the Houston area. She had grown weary of seeing women restrict themselves to uninspired clothing that failed to deviate from excessively common trends. “I grew up around strong women making decisions for themselves,” says Adams.

Adams established her business in the city’s Third Ward because she felt a sense of community in that area. She also wanted to take advantage of what she describes as the “shared energy” there, in which businesses support each other and refer customers to one another. A customer may visit Adams to find the latest clothing on the market, and she in turn may recommend a nearby restaurant. That restaurant, in turn, would send their customers her way as well.

This sense of community is the backbone of Adams’ “Live Beautiful Now” organization. Before founding Melodrama Boutique, Adams inspired young models during her earlier days of fashion management and consultation in a group she called “All Women of Power.” One of Adams’ original models, Latrece Bell, was diagnosed with bipolar disorder, and ultimately committed suicide. Part of Adams’ goal with the Re-Grand Opening is to raise $10,000 in sponsorship funds to raise public awareness of bipolar disorder. Such awareness aims to expedite earlier detection and treatment of the disorder to prevent future tragedies such as the one that befell Bell.

The Re-Grand Opening will take place at Melodrama Boutique located at 5306 Almeda Rd., Houston, TX 77004, from 11 a.m. to 7 p.m., on Saturday, Dec. 15, 2012. The complimentary festivities will include: live music, food and beverage, a photo booth and more. A silent auction will benefit the Live Beautiful Now organization and sponsorship packages are available. To learn more, visit www.livebeautifulnow.com.

About Melodrama Boutique

Created by fashion visionary Jackie Adams, Melodrama Boutique provides cutting-edge women’s clothing designs. The West Virginia-born, Detroit-raised world traveler uses her keen observation skills and predictions of future trends to give women creative and attractive options to fill their closets. Melodrama Boutique also welcomes gentlemen wishing to find great gifts for their female loved ones. For more information, go to melodramaboutiqueonline.com.

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Media Contact:
Andre Tucker,
MWH Public Relations
Office: 713.840.6392
Fax: 832.698.2882
email: andre@mwhpublicrelations.com

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