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H-E-B “HERITAGE DAY” CELEBRATION

H-E-B AND BLACK PROFESSIONAL COWBOYS AND COWGIRLS ASSOCIATION HOST 12TH ANNUAL “HERITAGE DAY” CELEBRATION

Celebrating African-American Heritage, the event will raise money for the BPCCA Scholarship Fund

HOUSTON – In observance of Black History Month, H-E-B and the Black Professional Cowboys & Cowgirls Association (BPCCA) will host the 12th annual “Heritage Day”, an event celebrating black history.  The family-friendly event, taking place on Saturday, Feb. 26, 2011 from noon to 10:00 p.m. at the Humble Civic Arena, will feature the largest black rodeo in the Houston area, entertainment and delicious Southern cuisine. Proceeds from the event will benefit the BPCCA Scholarship Fund.

“This event is just one of the many ways in which we seek to support and recognize the contributions of the African American community in Houston,” said Dwight Judge, President of BPCCA. “Our goal for this event is to raise money for our scholarship fund to support future leaders by aiding them in their pursuit of higher education while uniting the community in a fun and family-friendly environment.”

“Heritage Day” events and entertainment include the “Black Heritage Day Rodeo”, as well as performances by DJ Jamming J and Keith Frank & the Soileau Zydeco Band.  Children and families will be entertained in a large kid zone, which will include bounce houses and games. Food and drinks will be available for attendees.

“We are thrilled to once again be a title sponsor of the Heritage Day celebration. Like H-E-B, the event supports the educational development of future leaders in the African-American community while recognizing the awards and achievements of community leaders,” said James Harris, Director of Supplier Diversity for    H-E-B.  “H-E-B prides itself on supporting the communities we serve and developing relationships with our customers. Often times, these relationships are cultivated by great events such as Heritage Day.”

The BPCCA was founded in 1999 and serves to create awareness and recognition for African-American men and women who have made significant contributions in the African-American community.  In 2010, the BPCCA awarded ten college scholarships to Houston-area youth.

For more information, go online to www.bpcca.com or call 281.425.8998.  Tickets are $15 for adults, $10 for students (ages 12 and under), and parking is $5. The Humble Civic Arena is located at 8233 Will Clayton Parkway, Humble, Texas 77338.

ABOUT H-E-B

H-E-B, with sales of more than $16 billion, operates 329 stores in Texas and Mexico. Known for its innovation and community service, H-E-B is celebrating its 105 anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 76,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.heb.com.

For more information please contact

Jessica Mason

Dancie Perugini Ware

Public Relations 713.224.9115

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