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COMCAST SPOTLIGHT’s I+ PLATFORM INCREASES LOCAL MARKET REACH FOR HOUSTON ADVERTISERS

Businesses Can Reach More Local Homes Receiving TV Service from Comcast, AT&T, DIRECTV and now DISH with the Convenience of “One-Stop” Media Shopping

Making it possible for Houston businesses to reach more local homes and viewers, Comcast Spotlight is now representing DISH as part of its collaborative I+ platform.

First introduced in 2011, I+ (short for Interconnect Plus) allows for ad agencies and advertisers to have one-stop access to place ads on a wide selection of widely viewed cable television networks. I+ links households receiving television service from Comcast, AT&T, DIRECTV and now DISH, meaning businesses will be able to reach 68% of Houston-area homes, a 37% increase from what the Interconnect had previously available.1 Networks available on the I+ platform include ESPN, USA, Bravo, TBS, TNT, A&E, MTV, Discovery, Lifetime and many more.

“Cable advertising offers an unmatched opportunity for local businesses to reach viewers of the most popular shows on television: series like The Walking Dead and Duck Dynasty, specials like the MTV Video Music Awards and Shark Week, and the most live sports like the BCS and Monday Night Football,” said Jeff Carroll, Comcast Spotlight Regional Vice President. “Our I+ platform has already helped our clients expand their reach, and now that we’re adding DISH to the platform, they can engage even more viewers, with the convenience of one-stop shopping.”

In addition to the I+ platform, Comcast Spotlight offers a full range of marketing solutions to help advertisers of all sizes reach and engage with audiences, including multi-screen and interactive advertising options. Comcast Spotlight also offers in-depth market intelligence to assist clients in developing customized, strategic local media plans.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers.  It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently.  Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 33 million owned and represented subscribers.  Comcast Spotlight is a trademark of Comcast Corporation.  For more information, visit www.comcastspotlight.com or contact your Comcast Spotlight Account Executive.

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