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“Breaking the Fifth Wall”

A Seminar for Arts Executives and Box Office Managers

Monday, June 4, 2012
Houston Arts Alliance
3201 Allen Parkway / Houston, TX 77019
10:00 am – 12:30 pm

Based on Gene Carr’s newest book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, this session covers the essential techniques that arts managers, marketers, fundraisers and box office managers can use to work better together and to reconnect with patrons beyond the venue, using social media, e-mail marketing, websites, and custom relationship management (CRM).

Advances in technology and shifts in consumer behavior have changed the way arts organizations need to approach their audience-development efforts. The new tools and technology available today can empower the box office and marketing departments to come together and transform their relationships with audience members.

You’ll learn:

Trends in online arts patron behavior from the last five years
How to maximize your Twitter and Facebook posts to build “likes” and engagement
Why e-mail still reigns supreme for customer service and marketing
How to design a website for the best online ticket-buying experience
How CRM can help connect the box office to marketing and provide a more seamless customer experience.

$30 per person — includes a free copy of Breaking the Fifth Wall, a value of $25.

Following the seminar, you are invited to stay for a 45-minute product demonstration of PatronManager CRM, Patron Technology’s new box office, fundraising, and e-marketing system for small to mid-size organizations.

Mailed checks must be postmarked by Friday, June 1, 2012. All checks should be made payable to Houston Arts Alliance. Online credit card registration deadline is 5:00 pm Saturday, June 2, 2012.

For more information on the workshop, contact Janel Badrina at

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