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The Hispanic Consumer of “Hoy” and “Mañana”

The Hispanic Consumer of “Hoy” and “Mañana”: The New Shift in Demographics and Its Impact on Consumer Marketing

DATE: Tuesday, October 4, 2011

7:30-8:05am Registration and networking
8:05-9:40am Welcome & presentations
9:40-10:00am Q&A
10:00-10:15am Closing remarks

Houston Technology Center
410 Pierce Street
Houston, Texas 77002

Consumer marketing is changing. According to the 2010 Census, the nation’s Hispanic population grew 46% during the past decade, accounting for over half of the nation’s growth. Today, there are 50.5 million Hispanics in the United States where Hispanic children ages 17 and younger make up nearly 25% of the total population. Are companies prepared to meet the needs of this large and growing segment of the population?

Our panelists will show you how to recognize and capitalize on these opportunities. Attendees will leave with the specific information on the following:·

– 2010 U.S. Census data and demographics for the changing face of Houston and Texas ·
– Analysis of the young generation of Latino Americans and their future impact on consumer demand·
– Learn marketing practices being used by companies to reach this growing segment of the market

Dr. Laura Murillo, President and CEO of the Houston Hispanic Chamber of Commerce

Melissa Covarrubias
General Sales Manager at Univision
Dr. Steve Murdoch
Professor at the Department of Sociology at Rice University
Camilo Rojas
Senior Director of Marketing at Silver Eagle Distributors

American Marketing Association

Jose Monterrosa.
Imagina Communications
Cell: 713-240-4212
Office: 713-701-5389

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