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2011 Applications Now Being Accepted for the Lopez Negrete Hispanic Marketing Education Fund Scholarship

March 1 deadline for college students with interests in Hispanic marketing or advertising

Lopez Negrete Communications, Inc. (LNC), one of the nation’s largest, leading Hispanic advertising and communications agencies, invites students to apply for the company’s scholarship fund. Students who wish to apply for the Lopez Negrete Hispanic Marketing Education Fund scholarship have until March 1, 2011, to submit their application. The application for the scholarship can be found at

“We have a responsibility to contribute to the leaders of tomorrow and consider the Lopez Negrete Hispanic Marketing Education Fund scholarship an investment in the future of our agency and of Hispanic marketing itself,” said Alex López Negrete, president, chief executive officer and chief creative officer of Lopez Negrete Communications. “By providing assistance with mounting tuition costs, we can alleviate some the college pressure to assure that our stars of tomorrow will be prepared to lead our industry.”

The American Advertising Federation-Houston’s charitable foundation, the Advertising Education Foundation of Houston manages the Lopez Negrete Hispanic Marketing Education Fund. This is the fourth year the scholarship will be awarded to a certified junior or senior student who has declared a major in a marketing-related field such as advertising, marketing, communications, radio/TV/film production, media studies or marketing research. The scholarship is open to Latino students, but the applicant must be bilingual and focused on, or with a specific interest in, Hispanic marketing and advertising.

Students can be enrolled in any accredited institution, but preference will be given to those attending classes full time at the University of Houston, University of St. Thomas, Emerson College, Texas State University or The Florida State University.

The Lopez Negrete Hispanic Marketing Education Fund was created in 2008 by Alex and Cathy López Negrete, founders of Lopez Negrete Communications, Inc.

Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, Calif., the company’s estimated billings for 2010 were $173 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Walmart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia-Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Kraft Mayonnaise, Ritz Crackers), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Azteca Milling L.P., Sonic Drive-Ins, and others. With more than 180 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, visit

The American Advertising Federation-Houston, formerly Houston Advertising Federation, is an association of advertising professionals encompassing all disciplines in the advertising, marketing and communications industries. Founded in 1911, the American Advertising Federation-Houston (AAF-Houston) is one of the oldest service organizations in Houston. Through educational programs and seminars, student conferences, and public service projects, the AAF-H encourages professional development throughout the industry and promotes a better understanding of advertising in the community. The American Advertising Federation-Houston, Inc. is a Non-Profit 501(c)(6) organization.

AEFH was founded in 2001 by AAF-Houston to act as its non-profit charitable organization. The mission of AEFH is to promote the advancement of marketing communications through the enhancement of the quality of education in communications and marketing, primarily in the area served by the AAF-Houston. It seeks to increase the number of qualified young advertising professionals through scholarships, grants, programs and seminars. AEFH is a set of funds within the Greater Houston Community Foundation (GHCF), a fully tax-exempt 501(c)(3) charity.

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