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History was made when Miss U.S.A. 2009, Kristen Dalton, crowned her successor Rima Fakih, the first Arab American to win the Miss U.S.A. 2010 pageant. The 59th edition of the Miss U.S.A. pageant was held at the Planet Hollywood Resort and Casino in Las Vegas , Nevada on May 16, 2010. The show was broadcasted live on NBC and it was webcasted live, for the first time, via Ustream.

“I am an advocate for peace and love so it is exciting to see how far our country has come. President Barack Obama made history becoming the first African-American president, and only two years later Rima Fakih becomes the first Arab-American Miss U.S.A. ,” says Farouk Shami , Founder and Chairman of Farouk Systems. “Through passion and determination, we all have the power to live the American dream! President John F. Kennedy, grandson of Irish immigrants, called America ‘a society of immigrants, each of whom had begun life anew, on an equal footing. This is the secret of America : a nation of people with the fresh memory of old traditions who dare to explore new frontiers.’

For eight consecutive years, Farouk Systems has supported Donald Trump’s and NBC’s Miss Universe Organization that has millions of fans watching. This year, there was a lot of controversy with the Miss U.S.A. photos. However, Farouk Systems has worked with the artistic and world-renowned photographer, Fadil Berisha, on several CHI Magazine covers. Therefore, we trusted his creative and professional instinct. We believe that the images and the hair were very tasteful and classy. The Miss Universe Organization draws the attention of beautiful, talented, ambitious women by affording them opportunities that fulfills a big vision and allows them to accomplish their dreams.

The pageant was co-hosted by Australian celebrity chef Curtis Stone and Today show correspondent Natalie Morales. Commentary was provided by Joan and Melissa Rivers. Pop rock band Boys Like Girls performed during the swimsuit competition and country music star Trace Adkins performed during the evening gown competition. Stone, Adkins and Rivers have all appeared on Donald Trump’s television show Celebrity Apprentice.

About Farouk Systems, Inc.
Farouk Systems, Inc. is a Houston based company that manufactures high quality professional hair care products by CHI and BioSilk. Owned and operated by a team of hairdressers, t he world-renowned company includes over 2,000 educators and sales its products in over 100 countries. In 1986, the inception of the company was due to a major breakthrough and it eventually created a revolution in the beauty industry. Farouk Systems went from inventing ammonia-free color, incorporating silk into hair care products, pioneering CHI thermal tool technology and hiring a former NASA Senior Scientist .

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The MISS UNIVERSE®, MISS USA® and MISS TEEN USA® pageants are a Donald J. Trump and NBC Universal joint venture.
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